Find out how one of our clients used employer branding to transform itself into an employer of choice for top talent.
How does a young startup with a modest profile begin to attract top talent?
Thanks to Khooger's proactive approach to employer branding, top candidates now seek out the company as an employer of choice. Over the span of a single year, our client has evolved from a local idea to a major presence in the local tech community. It’s grown from a micro team of three, to a workforce of twenty-five employees and counting.
How We Got There
After a successful round of funding, Khooger needed to grow its team quickly—but attracting qualified candidates turned out to be tougher than they imagined.
“I thought that once we had a product that had traction and was making money, that everything was going to be great.” - A. Esfandiari, CEO Khooger.com
Even with a highly successful product, it was still difficult to attract qualified people. Part of the challenge is that many candidates still view working for a startup as a high-risk venture. Candidates wonder if a startup can pay them appropriately, or worry it will fold in the first year. Many sought-after candidates also have the option of working at big companies for big salaries. In a competitive hiring landscape, what can a small startup do to compete with the big companies?
This company knew that if they wanted to attract top talent, they needed to raise their profile in the market.
They Made Employer Branding a Priority
By partnering with TALENTEEM to create a strong employer brand, Khooger was quickly able to raise its profile in the startup community. We helped Khooger define their core values, and roll out those values into their daily practices and processes. We also helped them rewrite their job descriptions and ensured that every posting captured the startup’s unique brand of culture.
When Khooger started to put the same effort into its employer brand as it did with its external marketing, top talent took notice. Suddenly candidates were pre-selecting themselves for Khooger culture. The recruitment funnel changed from piles of random unsuitable candidates, to a select amount of highly-qualified people who fit Khooger's culture.